Instagram is speeding up to be one of the most sought-after social media channels especially for small businesses and startup businesses. Needless to say, the visual-sharing platform is definitely one of the most engaging and popular social media channels, owing to its mobile exclusive nature. According to a report, it was stated that the platform currently serves more than 800 million monthly active users, out of which 8 million are actually business accounts. These are marketers who are trying their best to leverage the dynamic features of Instagram in order to attain success in their marketing campaign.
Instagram has proved to be a great platform for brand promotion, thanks to its massive audience base and incredible features. If you are new to Instagram you will need a definitive marketing strategy and to help you out, here are some the basic fundamentals of Instagram marketing that you should keep in mind:
Switch to a Business Profile
Changing your usual Instagram profile to a business one can offer you many benefits including high user engagement and creating your brand authority on social media. With a business profile on Instagram, you can drive your followers to your website, as well as, you can get them to click on the contact option in order to communicate with you for more information. Besides, having a business profile on Instagram will help you in getting more Instagram likes. Speaking of which, you can contact authentic sources such as Like4Like for increasing the engagement on your posts.
Consider the Metrics
Once you have switched to the business profile on Instagram, you will get an access to the Insights, which is the analytics tool available on Instagram. This tool allows you to view important stats such as your audience reach and content reach on different posts along with the impressions. Having the correct information will help you further in improvising your content and increasing the user engagement. These metrics also help you in making your posts more shareable and visible on the news feed for a long time.
Run Sponsored Ads
Apart from the fact that Instagram has a massive audience base, investing in sponsored ads makes a lot of sense. The first reason is the interconnection of Instagram and Facebook, which allows you to use your Facebook marketing experience for targeting your users effectively. Secondly, the paid ads on Instagram are actually very intriguing and non-intrusive that aids you in getting more conversions at a low cost. It also gives you the creative freedom to utilize your best visuals when promoting the product or service related ads.
Collaborate With the Influencers
If you are thinking about a quicker way to reach to your target audience and potential customers on the visual-sharing platform, try considering the influencer marketing. Influencers are people who have already managed to create their own follower base and user community on the social media platforms. Try to seek out the top active influencers in your industry and follow them on Instagram. Increase your communication and partner with them in order get your hands on an untapped audience who already follow your partner. Influencer marketing will help you get loyal and right followers.
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Instagram marketing is not a rocket science if you create the right strategies and stick to the plan. Adhere to these fundamentals of Instagram marketing and then move forward to the advanced stages.
Author Bio: Karen is a Business Tech Analyst. She is very responsible towards her job. She loves to share her knowledge and experience with her friends and colleagues.