Marketing Strategy: 11 elements designed to attract customers
Learn what a marketing strategy is and know 11 ways to attract more customers and promote your brand!
In any area of action, the fact of having a well-defined and implemented marketing strategy is ideal for your business to grow and be promoted in the most varied ways possible. This is because it is from these strategies that you can get more people to know your brand and attract more customers.
As the digital market is constantly expanding, currently it is not worth having a good product / service and expecting your work to speak for itself. It is impossible to define your business just for your product, after all, it is always possible to find improvements in what you do!
In fact, if you define your business for only one product, it may be that when it goes out of fashion, you lose all your entrepreneurship and the time invested in it. That is why you need to always think about your marketing strategy and the people to whom you sell them. So you build a complete business, and not just a seasonal product.
What is the marketing strategy?
Before talking about the fundamental elements to help attract more customers it is necessary to explain what the marketing strategy is.
This term is widely used, mainly in the digital market, however, does not mean that because it is so widespread all people really understand it as a whole. (There are several other terms in the online world that you can better understand their meaning with this glossary of the digital entrepreneur.)
Basically, the marketing strategy is simply to plan in advance all the actions of promotion of your brand, product or service and accompany the results of those actions to understand what should be maintained and what can be improved.
In addition, having a marketing strategy is also getting to disclose your product / service to a potential customer in the best possible way. This means not trying to sell all the time or saying what people should or should not do, but delivering value to people with what you put at their disposal and indicate the solutions they can take.
It is clear that all product promotion also involves campaigns and launches (we will talk about that later), but the marketing strategy is not limited to just that. It is a set of elements that manage to take people through a process that goes from the knowledge of your product to the final purchase.
That is why you need to understand and plan the most varied ways of spreading your brand in order to attract public from various communication channels.
Why is it important to have a marketing strategy?
We all know that the best marketing of a product is one that sells what you offer to your audience. However, you need to have a well-structured marketing strategy before starting to carry out your promotional actions because, rather than selling, it is very important to add value to what you offer.
Even if you’re selling something online, the sales process is still personal and requires your focus to be on the consumer. You have to start with a purpose, and helping the consumer to respond to any need is an excellent goal.
On the other hand, if you think of strategies that can, in some way, show how much your product or service can change people’s lives, you will have the opportunity to attract your customers organically, which also helps increase your profits, since your marketing actions will not be very onerous.
The most important thing in planning your marketing actions is that you can think of low-cost, high-impact strategies that are creative and really aimed at the buyer of your business. The more specific your actions are for your niche, the greater your chances of attracting clients.
How to attract customers with your marketing strategy?
Now that you understand what a marketing strategy is and you know how it is important for your business, we will help you with some fundamental elements so that you can attract more clients.
Of course, every business has a different audience that you want to reach, that’s why not all the actions are suited to you. The important thing here is to perceive the amount of elements that you can use to increase your promotion and use those that are more assertive for your buyer person.
Also, you do not need to choose just one marketing strategy for your business. With planning it is possible to create more than one action for your brand. Over time you will see what works and you can undo what is not relevant to your business.
The blog is one of the best known and used strategies by those who want to attract customers in an organic way on the Internet and delivering educational and quality content. That’s why, when you have a blog, you can write messages that answer diverse questions (from the most basic to the most technical) and that show specific solutions for your audience.
Still have doubts about how to start with this marketing strategy? Read our post with the complete step by step to create your blog .
It is useless to have a blog with a lot of interesting content for your audience if nobody reads them. That is why you need to apply SEO techniques (Search Engine Optimization) in your posts, so that your page appears in the first places of the search engines, such as Google.
Work well on keywords in your texts, test titles that attract the attention of users, write complete contents and really educate your audience. The important thing is to optimize all your posts so that people get to your content every time they track a term related to your niche.
#3. Email marketing
Many people still have the idea that email is not a good marketing strategy, since many users do not even give themselves the job of reading the messages sent. However, that’s not so true … especially if your emails have interesting content and not just ads for your products or services.
Create a newsletter and send important information via email to people who leave their email addresses on your page! It also sends rich materials, like more elaborate ebooks.
This is a way to maintain communication with your potential customers via email and to remain hooked with your brand.
#4. Social networks
Social networks in general are great channels of communication with the public, mainly because it is currently difficult to find someone who does not use any of these ways of socializing.
As a marketing strategy, what you need to do is understand where your buyer is: Facebook, Instagram, LinkedIn, Twitter, and Snapchat?
It is very likely that you have to do marketing actions in more than one social network, but be careful not to put too much effort into places where your audience is not.
And remember: your social networks also need to bring content that adds value to users. That’s why … do not dedicate yourself to advertising your brand all the time!
#5. Video channel
Did you know that more than 40% of people say they prefer to consume content in video format?
That’s why platforms like YouTube are increasingly famous and are used by various sectors, whether online or not.
The truth is that when you create videos, you can transmit valuable information to your audience in an easy way to consume. So, why not use videos to promote your products and services?
In addition to YouTube, there are other ways to monetize videos. To learn more, read this text on how to make money with videos on the Internet – in addition to YouTube .
#6. Sponsored links
Sponsored links are ads linked to other pages, usually one that is related to your business, for which you pay to be disclosed.
The objective of these links is that other people who look for similar topics to yours, but who still do not know your product or service, can find you in other blogs, social networks and sites in general that they follow.
A marketing strategy that users liked a lot is the native ads. The main reason is because this type of paid advertising does not hinder the navigation and user experience in the pages they are on.
#7. Digital media outside the home (OOH)
Recently it has become fashionable to see LED panels or some screens in elevators and buses, for example, with different advertisements.
If your goal is to promote and expand your business in your geographic region, that is another way to spread your brand further. But, once again, you need to always think where your audience is and if that strategy is even interesting for your business.
#8. Radio, TV, magazines and newspapers
As well as OOH digital media, promotion in vehicles of mass communication and in print media depends a lot on your type of business and the communication channels most used by your audience.
Also, you need to plan also the expenses that you will have, because this type of marketing strategy, in general, requires a greater investment.
Even if your business is physical or online, making events to interact with your market is always an excellent way to also promote your brand.
It is possible to perform from small events, for some company with which you want to associate, or even larger events and open to the public, in order to attract new customers and educate your audience personally.
Even those who work with the Internet, everything that involves people requires empathy. That is why it is very interesting to create events designed to let people know you and even see you. Thus they will notice possibilities that, if only online, could go unnoticed.
Making collaboration agreements, mainly in the digital market, is an effective way to increase the scope of your business. However, finding good partners and being aligned with your work model is not always an easy task.
There are several types of collaboration agreements, for example:
Exchange guest posts with other blogs;
Collaborate on a YouTube channel (when one youtuber records with another and on both channels);
Co-producing ebooks or newsletters;
Promote in a social network of some digital influencer.
The important thing in this type of marketing strategy is that you identify partners that can help you attract more customers and for whom you can do the same, which will result in an increase in the audience of both.
Finally, create promotions that encourage users to buy more or bring new customers to your page.
Have you already seen some Instagram profiles doing gift raffles in which you have to comment with the @ of other people who still do not know that brand?
This is a marketing strategy that some profiles use to be better known and also to gain more followers.
Another type of promotion you can do is up-sell, down-sell or cross-sell when a person finishes buying some of your products. In this way it is possible that the user has interest in making another purchase on your site.
How to define your marketing strategy?
After having seen 11 ways to attract more customers it is important to know what you need to do to choose exactly the best marketing strategy for your business. In the end, it’s not because you apply all those elements that your audience will grow.
Then, before creating actions to troche and moche in the communication channels, consider:
The buyer person for whom you created your product or service;
The market in which you are immersed;
The trends of your area of action;
What your competition has already done;
The results you expect from your marketing actions;
The conversion rate in each communication channel that you are using;
The maximum investment you are able to make.
With this information clarified you can perceive what are the strategies that are working in your business and dedicate more to those that really bring benefits. Remember: it is very important to measure everything you do to make sure that your work is not being done in vain and that you are making a profit.
Well then … Do you already know what marketing strategy is best for you? And to help you more, read our post about how to sell on Instagram .
A cordial greeting and good business!